Fall 2025
DoorDash
race you home partnered with doordash during their fall football tailgate tour to create social-first content designed specifically for vertical platforms. rather than documenting the event itself, the focus was on capturing fan energy — the rituals, the trash talk, the pride, and the chaos that make college football culture what it is. the team moved fast, working directly with fans through questions and prompts that encouraged participation and personality — creating moments that felt spontaneous, fun, and native to social.
shot entirely vertical, the content was built for immediate use across doordash’s social channels, prioritizing pace, humor, and authenticity over polish. each clip was designed to invite interaction — driving comments, shares, and conversation beyond the tailgate. the result was coverage that felt alive in the feed — not like an event recap, but like being there. content that matched the energy of game day and gave fans a reason to engage long after kickoff.
