CloudKitchens

2025-2026

project overview: Halfdays is a women's outerwear brand built for movement, clarity, and the outdoors. Race You Home partnered with the brand to produce a cinematic winter campaign filmed in the Colorado mountains. The objective was to create a narrative-driven brand film that reflected the feeling of exploration rather than relying on traditional product marketing.

production approach: Production focused on natural performances, available light, and restrained camera movement to preserve authenticity. A lightweight documentary workflow allowed the landscape and atmosphere to shape the story, resulting in a film that feels immersive, cinematic, and emotionally grounded while remaining true to the brand.

two chefs prepare cinnamon rolls in their cloudkitchens kitchen

a batch of 12 cinnamon rolls gets frosted in a cloudkitchen

cloudkitchens operator scrolls through picnic catering app

items get packed into delivery boxes in a cloudkitchen

chef pours sugar into a bowl while cooking in her cloudkitchen

chef pours salad dressing onto a bowl of salad in their cloudkitchen

two chefs sit in their cloudkitchens facility for an interview

Video Gallery

Featured cuts and supporting clips

India's Flavour

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Amicis

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Gordon Food Service

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